Digital Customer’s Journey
Key Stages of the Customer’s Journey The customer journey in digital marketing refers to the series of interactions and experiences a customer goes through with a brand, from initial awareness to the final purchase and beyond. This journey can be broken down into several stages, often visualized as a funnel or a loop, each with […]
Why Partner with SPX Marketing?
Running a small to medium business (SMB) is a constant balancing act. You’re managing operations, finances, human resources, and customer service—all while trying to grow your brand in a competitive market. One area that often gets sidelined due to its complexity and time demands is marketing. Yet, effective marketing is crucial for business growth. This […]